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Jason Curry's avatar

I have always likened becoming successful as an influencer as this day's equivalent of becoming a professional athlete, A-List actor or the next Taylor Swift. Great in theory, but what about the rest of us. Most folks need a way to become a part of the future of work even if they are performing non-zero margin work. Tens of millions of people fit into that category vs a few hundred or thousand that will strike it rich or even make a living as an influencer.

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AMS's avatar

Such a great perspective! I've heard lots of folks say that TikTok and LinkedIn (??) are two of the last platforms that still offer solid organic reach for "middle class" creators. I love that TikTok's algorithm makes a point to bubble up random stuff -- it's part of what makes it feel so different from Instagram and FB.

Hopefully, emerging platforms will emulate that... it's such a great way to lure in the creators to drive a platform's growth!!

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