Great Read! While I think FB Shops and Insta will go in this direction the example of food supplies is harder to replicate here. A great place to actually do this would be India (and Amazon, Reliance, Flipkart) are trying this with Kirana Stores!
Really fascinating. It totally makes sense how YouTubers and other influencers will be able to leverage their audiences by selling directly. And as you wrote, there are some deals/savings to be had as well! I think that livestreaming platforms like Twitch have a lot of potential here too. I'm definitely going to link to your piece in my newsletter when I write my next edition.
"We’re big on putting creators and makers in front of the camera and connecting them with consumers directly, rather than spotlighting influencers who have little connection to the products they’re hawking." -- this feels like some low-hanging fruit for a B2B coaching/marketing company to focus on. ie) transitioning Brick&Click businesses to passion type selling. Great read, lots to digest!
Great Read! While I think FB Shops and Insta will go in this direction the example of food supplies is harder to replicate here. A great place to actually do this would be India (and Amazon, Reliance, Flipkart) are trying this with Kirana Stores!
Agree - I doubt FB will ever get into logistics and offline delivery
They never will! I actually had written about this and just published today. Would love your take on it given that you were at Shopify : https://dozenworthyreads.substack.com/p/why-shopify-wants-to-get-into-discovery
Really fascinating. It totally makes sense how YouTubers and other influencers will be able to leverage their audiences by selling directly. And as you wrote, there are some deals/savings to be had as well! I think that livestreaming platforms like Twitch have a lot of potential here too. I'm definitely going to link to your piece in my newsletter when I write my next edition.
"We’re big on putting creators and makers in front of the camera and connecting them with consumers directly, rather than spotlighting influencers who have little connection to the products they’re hawking." -- this feels like some low-hanging fruit for a B2B coaching/marketing company to focus on. ie) transitioning Brick&Click businesses to passion type selling. Great read, lots to digest!